Tillamook Cheese is launching a petition to change the name of American cheese because they think it's unworthy of being called American.

What's in American Cheese? According to the FDA it's not even allowed to be called cheese at all. In fact, the processed cheese product contains 18 different ingredients including sorbic acid and sodium phosphate.

Apparently, Tillamook takes cheese identity very seriously. The brand has launched a White House petition to get the name "American Cheese" changed to something else. They've also created, with the help of  72andSunny, a radical campaign featuring our countries most iconic figures riding majestic American beasts and destroying the processed cheese product.

The petition currently has about 500 signatures and will end July 23.