This channel covers both food and drink products that are either highly caffeinated or create noticeable amounts of energy in their consumer.



Mountain Dew’s ‘Kickstart’ Aims to Become New Healthier Breakfast Alternative

February 11, 2013 // 4:37 pm

Have you ever received judging looks from co-workers for chugging a neon green bottle of Mountain Dew at 8 in the morning? Well fear no more dewheads, PepsiCo Inc. has developed a breakfast beverage claiming the same great taste as Mountain Dew but with a whopping 5%…

Visualizing the Disparity of Caffeine, Calories & Sugar in our Favorite Caffeinated Drinks

December 19, 2012 // 12:40 pm

I don’t like to speak for the rest of the world, but I’m a naive digital food journalist so I will — once I realized my metabolism was beginning to work against me, I began to choose my caffeinated drinks based on the biggest energy-boost-to-lowest-calorie-ratio possible.

Thanks to this…

Is 5-Hour Energy Working on a 3-Hour Hunger-Fighting Snack Bar?

September 13, 2012 // 4:35 pm

Its premier product is already a godsend to college students and 9 to 5-ers worldwide, and now Living Essentials LLC, makers of the popular line of 5-Hour Energy shots, is putting its guns behind a new snack bar designed to postpone hunger for up to three hours.

Slated to…

5-Hour Energy Introduces a Pink Lemonade Flavor

August 8, 2012 // 2:09 pm

In an attempt to appeal to a larger demographic, particularly women, the folks responsible for 5-Hour Energy bottles are launching a new flavor in collaboration with the Avon Foundation for Women.

The new flavor partnership offers a donation of five cents per bottle of Pink Lemonade 5-Hour Energy bottle…

Starbucks Refreshers: Coffee Giant Reveals Energy Drink Line

March 22, 2012 // 8:53 am

Starbucks has just announced that they will be entering the energy drink market with their latest product reveal: Starbucks Refreshers. The new line of energy drinks, which are currently available in select retail and grocery stores, span three initial flavors: raspberry pomegranate, orange melon, and strawberry lemonade.

Claiming that their Starbucks…

Red Bull to Launch a New Flavor With No Calories, Carbs, or Sugar

March 20, 2012 // 2:31 pm

Red Bull brand is gearing up to launch Red Bull Total Zero in April, hoping to capture more of the calorie-evading energy-craving crowd than ever before.

The new flavor touts a formula that has zero calories, zero carbs and zero sugar. The Red Bull

This is What Happens When ’5-hour Energy’ Employees Get Caught Napping

February 22, 2012 // 8:10 pm

What happens if you’re an energy drink company and your field marketers get caught napping on the job? That’s the scenario 5-hour Energy is currently facing with the recent emergence of a meme-worthy photo of two of their brand reps passed out in a sticker-wrapped company van.…

CLIF Shot Bloks Have a New Citrus Flavor

November 7, 2011 // 9:30 am

CLIF SHOT BLOKS®, the energy snack by CLIF is announcing it’s new flavor: Citrus. The popular athletic snack is available at most sports retail stores. CLIF SHOT BLOKS are made up of 95 percent organic ingredients. These small snack cubes are the ideal snack for anyone exercising…

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