Previously seen in Colombia, Coke bottles made entirely out of ice have made their way to Japan. Just when you thought you'd seen as many novel drinking experiences as humanly possible too (we’re looking at you, Toma Toma Tomato Soda).

Pros: your Coke never gets gross and warm. Cons: it doesn’t get warm because the bottle will melt before that happens. Also see: frozen hands, tongues sticking to the “glass” and possible teeth shattering on said “glass.”

As this incredibly enthusiastic commercial demonstrates, real scientists make the bottles with a special mold, and then deliver them directly to some gorgeous girls on the beach (because, of course).  Everyone’s happy, except for the guy with a major brain freeze.

You have to hope there’s something in the ice to keep it from melting too fast. Otherwise we’ll have a soda chugging epidemic on our hands, and trust us, you don’t want that.

The bottles are part of a campaign where people can earn stickers for a chance to win the frozen bottles for their next party.  It looks like it’s only in Japan for now, but we’ll keep our eyes peeled for the hilarity that would ensue if this ever came to the States.

H/T Rocket News