Breakfast is a big deal in the Philippines. It usually takes the form of something called tapsilog, combining meat (tapas), garlic fried rice (sinangag), and fried egg (itlog) into the perfect Sunday morning meal. So instead of trying to woo breakfast eaters with chicken donuts, KFC Philippines decided to just give the people what they want: all you can eat tapsilog every weekend in July.

According to Brand Eating, this entails "unlimited servings" of a few more iconic Filipino breakfast staples, including longanisa (sweet sausage), tocino (barbecued pork), arroz caldo (rice porridge), garlic rice, and egg — along with a few oddballs like chocolate chip pancakes and chicken filets, for variety or something.

There's a total of eight participating locations throughout the PH, where reservations go for 199 pesos (or about $5 USD) a head. That's not even enough for a hot cakes breakfast platter at McDonald's here, womp.