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This Year's SXSW Has a Vending Machine That Makes 3D Printed Oreos

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At this year's SXSW, Oreo steps it up with 3D-printed cookies on deck. Yes, they're edible. Yes, everyone not attending is seething with jealousy.

This "deliciously hyper-personalized and customized snacks based on real-time data collection" lets attendees choose from a dozen varieties. The clever marketing scheme features a "Trending Vending Machine" that will offer flavor and color combinations based on what's popular on Twitter under the hashtag #eatthetweet. Meaning you'll have a bona fide Oreo within two minutes.

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"We're connecting trending moments to the cookie itself," said Bonin Bough, VP of global media at Mondelez.

Ah, technology. You're getting more delicious each and every day.

Picthx AdWeek