It worked for the Twinkie and Sriracha, but good guy Chipotle thinks you should stop freaking out about that whole "guacamole shortage" thing.
In its 2013 annual report, the quick-service Mexican chain warned of a temporary suspension of menu items such as guacamole or salsa due to "increasing weather volatility or other long-term changes in global weather patterns." Global warming, basically. Rather than pay the "increased cost for the ingredients," the report stated the chain could simply pull the items from the assembly line.
A new interview with the Los Angeles Times, however, reveals such disclosures are merely "routine" and do not necessarily reflect any impending guacapocalyptic doom.
"This is way overblown," a Chipotle spokesman reportedly told the LAT.
"As a public company ... we are required to disclose any potential issues that could have potential impact on our business, and we do that very thoroughly."
The message hasn't seemed to reach the Twitter-verse, though, which continues to flood with folks panicking over global warming for the first time in their lives. Trust, the day we won't all pay $5 - 10 for extra guacamole is the day Chipotle might consider pulling the stuff for good. Maybe.
“@EliteDaily: Is Chipotle getting rid of guacamole? https://t.co/xPtFe0oT6K” @kim_hickman most depressing thing ever.
— Amanda Hickman (@aeh1227) March 6, 2014IT'S THE END OF THE WORLD "Chipotle Warns It Might Stop Serving Guacamole If Climate Change Gets Worse https://t.co/mcwz3nnATm via...
— Rachel (@RbingOnTheLoose) March 6, 2014Okay now I'm on board, we must stop #GlobalWarming because I can't live in a world where @ChipotleTweets doesn't serve their guacamole.
— Dan Lauer (@Dan_Lauer41) March 6, 2014Because #priorities yo.
