Not April Fools: These Potato Chips are Shaped Like Social Media Symbols

mashtags

Birds Eye, one of Pinnacle Foods’ frozen food brands, is set to launch Mashtags. Wait, excuse me, “Mas#tags”.

The potato-shaped snacks will have a similar taste to Birds Eyes’ potato waffles but come in various shapes associated with social media platforms like Twitter and Instagram. For those living in the UK, where this new product will hit shelves, expect to get a bag full of frozen #, @, *, <3, and :) shapes.

“Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people,” said Pete Johnson, senior brand manager at Birds Eye, told Pocket-lint.

Starting March, Mashtags will be available for £1.75 to UK residents.



Charisma has an undying love for gritty literature and drinks coffee like water. She also hails from Toronto, Canada and is a die-hard Maple Leafs fan, sigh.



In this article:
  • Becca Barton

    I’m sorry, can we back up to the term “potato waffles”?

  • Linda Lovelush

    Really?

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