Reverse Microwave Chills Beer In 45 Seconds


Microwaves are handy little units when we want to heat food or drinks up quickly. However, never before has there been a gadget that does just the opposite — cooling without the long wait. That is, until now.

A product of Enviro-Cool Limited, V-Tex is an environmentally-friendly, efficient system that cools beverages in a matter of seconds. From wine bottles to soda cans, the unit is able to chill drinks in all types of containers without disturbing carbonation. How? V-Tex uses a “start stop rotational sequence” to create a Rankine vortex, which essentially keeps a drink in its original state while quickly bringing down the temperature.

The reverse microwave requires nearly 80% less energy than many standard drink chillers, allowing consumers to save money and keep things green. It also frees up standard refrigerator space, since most beverages can be stored at room temperature elsewhere until right before serving.

Enviro-Cool plans to release both commercial and domestic versions of V-Tex, but until then, we’ll have to settle for poppin’ bottles in the fridge. See how it works below:

H/T The Awesomer + Picthx V-Tex

Cameron is a Philadelphia native who is borderline obsessed with chocolate, coffee and sushi. She writes for TheFW and The Daily Meal, and making a mean chocolate chip cookie is her specialty. She also tries pizza everywhere she travels in hopes someday she'll become one of those cool pizza snobs.

  • Mike Lovett

    I still do not understand how it works; it didn’t show that in the video either.

    • mmmarc

      Yep, and “reverse microwave” is the wrong term for this thing, too.

    • Anonymous

      It swirls the container in cold water. It’s shown at the end of the video.

      I’ve seen grocery stores with swirling cold water coolers to rapidly cool wine. It actually works pretty well.

      • Clinton Weir

        From whence comes the cold water? Seems like you’ll need to expend energy there too.

  • Anonymous

    The model walks funny.

    • Redgrave

      Still a hottie :D

    • Armando Ortiz

      Admit it: you’d hit it.

  • Charles Ward

    “Reverse Microwave”, WRONG. Thanks for the headline fail, at least your sham article is getting you more website hits than you would’ve if you had an honest headline.

    • Strange Cosmic Experiment

      *Looks around* Where’s your explanation to why the article is a sham?

    • Shane

      “Chill” out.

      • Armando Ortiz

        Yea – no kidding. someone needs to put him on ice.

        • greg

          everybody be cool

  • Anonymous

    The soda/drink machine of the future. Why keep it cold 24/7 when you can do it on demand.

    Coke and Pepsi should be all over this.

    They are using vortex tube tech with water instead of air?

    I believe the microwave referral is just a link between the speed of cooling here as people see the link to speed heating with the word microwave.

  • Linda Lovelush

    I thought of this years ago. I should have acted on it. I’d be rich by now.

    • ARTS_IIIe

      You were way ahead of your time by NOT producing this gadget.

      • Linda Lovelush

        Well, true, but we used to sit around going “if they can make a machine to quickly heat food and drink, why can’t they make one to quickly COOL food and drink?”

        A friend of mine said “So INVENT one, then.”

        Never had the ambition. A creative inventor I am not.

    • Byron C Mayes

      Hey, I thought of this years ago too. I bet I didn’t act on it first!

      You’ll get my “cease and desist” letter, or rather my “commence and persist” letter — presently.

      • Linda Lovelush

        More times than I can count, I’ve said “You know what I wish I had?” and “Why doesn’t somebody invent that?” and a couple of times I thought about patenting my ideas, but I just never did. I mean, hell, look at all the useless products out there turning people into millionaires. That Eggies thing, for example – worst piece of shit I ever bought (in fact I tossed it out) but the woman is swimming in dough now because of it.

  • Basil White

    You can also wrap your beverage in a wet dishtowel and stick them in the freezer for 10 minutes.

    • MooreShan1829

      That’s still takes 9 minutes longer than what this device. Some people need their cold beer NOW!!

      • Linda Lovelush

        Then either buy it cold or keep it in the fridge until you’re ready to drink it. It’s not rocket science.

  • Nick Huynh

    It’s much harder to sell a shelf full of warm drinks than a shelf full of nicely refrigerated drinks and so I think that is why this idea hasn’t caught on. Retailers are willing to spend the extra money in chilling stuff 24/7 because they understand the psychology effects of presenting the goods in a way people want to see it. That is why convenient stores always have massive refrigerator showcases.

    The idea is great… just that people are already hard coded into doing stuff the dumb way…

  • Anonymous

    looks like the CKY boys were way ahead of their time. When they invented their own “Reverse Microwave”.

  • Jerry Nordstrom

    Heard an advert on the radio “Reverse Microwave” Searched and found this article “reverse microwave”. Of course that phrase conjures up a pretty cool image, one that certainly got my attention. Instead of speeding up atoms within an object they have somehow been able to slow them down, thus cooling it. Then I see this water bath cooler…. bummer. For home use: I think people will stick with low tech and plop ice cubes into their soda until they have a mini reverse micro that can chill a 6 pack in 30 seconds.

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