Sometimes I wonder how journalism works in Japan. In J-school (the first J), you’re taught each story has to answer the five basic W’s: who, what, when, where and why, but after a while, isn’t it easier to stop asking and simply understand it’s “because Japan, that’s why”?

Japanese mail order company Felissimo is currently selling sleeping bags that look like bread and pastries and omelets for reasons probably having to do with Japan’s obvious obsession with cute things and less to do with a latent national desire to transform into desserts (we’re guessing).

Guaranteed to envelop you in a “feeling of happiness and fluffy,” these sleeping breads come in four different varieties, from toast pillows with red “jam” blankets to a swirly cornet sleeping bag with a brown “chocolate” blanket.

The entire four-piece collection is now available from Felissimo for ¥16,000 ($162).

Now if only they came out with a “Cronut” edition.

H/T + PicThx Design Taxi