7UP's new commercial for their 10-calorie drink, 7UP TEN, hits really close to home for me.
There's an overzealous exerciser that reminds me of some goober from a retro gym video who spends more time gearing up for his workout than actually working out. It also reminds me of how terribly inefficient I am every time I attempt to do some sort of workout session. I throw on some gym shorts, lace up shoes, do stretches, check Instagram, one more stretch, check Facebook, update Pandora, flex in the mirror, hit the sauna, and then ultimately decide the dude hogging the bench press pisses me off and it's time to go home.
7Up's new 10-calorie offering addresses just that dilemma -- you don't have to sacrifice the flavor in your drinks, and you can still get away with a silly workout to shed off those minuscule 10-calories. The Dr Pepper Snapple Group released 7UP TEN this year, along with a suite of 10-calorie sodas including: A&W TEN, Sunkist TEN, Canada Dry TEN, and RC TEN.
Along with the launch of the sodas, their campaign invites folks to essentially #GetBoth -- enjoying great flavor while consuming fewer calories. Watch this fan-made video and see how the goober of all goobers #getsboth:
