Just moments ago, Starbucks took to their blog to announce a new mobile app they had created. The posting was logged from author "April F" the brand's Director of Global Mobile Beverage (cute!). The idea behind the make-believe app is simple, Starbucks has placed 2 baristas on scooters in every square mile of 7 of the country's largest cities. Their main goal? To deliver you coffee at the whim of your GPS enabled smartphone.
With a few swipes on your phone's screen, with the Mobile Pour app, you can have coffee delivered to you within moments. The novelty of this app is rather intriguing, considering the now over-played commentary that states "There is a Starbucks on every corner." This joke shows Starbucks knows their brand and is willing to make light of their role in the coffee industry. Interesting April Fool's Starbucks, very interesting indeed.
The full blog post, should they take it down:
Instructional Animation:
